- Headline result: Views in Google Maps and the local pack up 58%
- Industry
- Physiotherapy and allied health
- Market
- Australia, New Zealand and the UK (composite of clinic networks)
- Duration
- 90 days
- Type of client
- Health and wellness
- Services used
- Google Business Profile optimization, local SEO, location pages, review program
- Evidence type
- Illustrative composite
Measured impact over 90 days
Views in Google Maps and the local pack up 58%
Calls from profiles and location pages up 43%
Average rating rose to 4.8 across all clinics
Direction requests up 36%
Challenge context
Each clinic had a profile, but categories were wrong, opening hours were out of date, and the website used one page for every location. Nearby independent clinics with fewer staff outranked them in Maps.
Starting point
- Profiles using a broad primary category instead of the main treatment
- Duplicate and outdated listings in local directories
- One shared location page with no clinic-specific detail
- Reviews requested only occasionally, with few owner replies
Implementation phases
- Phase 1Profile audit and fixes: categories, services, hours, photos and booking links (Weeks 1-3)
- Phase 2Directory clean-up and duplicate removal (Weeks 2-6)
- Phase 3Separate location pages with practitioners, treatments and local directions (Weeks 3-8)
- Phase 4Weekly review requests and replies built into the front-desk routine (Weeks 4-13)
Use the framework, not just the headline number.
- The primary category is the single biggest local ranking lever you control.
- Every location needs its own page with real local detail.
- Reviews work best as a weekly habit, not a campaign.
How this applies worldwide
Maps ranking works the same everywhere: the right category, complete profiles, real location pages and steady reviews, adapted to local health advertising rules.
Context and limitations
Illustrative composite built from common Axzora Solutions engagements across our markets (Australia, New Zealand and the UK (composite of clinic networks)). Figures are representative of this type of project; results vary with budget, competition, seasonality and how quickly recommendations are implemented.
Case study FAQs
Were patient reviews requested in a compliant way?
Yes. Requests went to every patient equally, with no incentives and no filtering of unhappy patients, and testimonials on the website followed local health advertising rules.
How quickly did rankings move?
Category and profile fixes showed movement within three to four weeks. Location pages and reviews built on that over the following two months.
Will this local SEO plan work for clinics worldwide?
Yes. Google Maps ranking works the same way everywhere: relevance, distance and prominence. We adjust directories, review platforms and health advertising rules to your country.
Want a similar rollout?
Share your current baseline and we will map a phased execution plan to your growth goals.
