Free tools for marketers

Google Ads Budget Calculator

Work backwards from a qualified-lead target and expected CPL to estimate media budget and management overhead.

Qualified leads needed per month

Planning cost per lead

Management and tracking allowance

Learning and volatility buffer

Base media requirement640

Media budget with buffer736

Total monthly planning budget956

Average daily media budget24

Use the output as a planning range.

This tool does not inspect your ad account, analytics, margins, CRM, or website. Replace every default with reconciled business data before using the result in a budget decision.

Paid media tools

Turn the estimate into an audited plan.

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