- Headline result: Blended return on ad spend up from 2.6x to 4.3x
- Industry
- Fashion and lifestyle ecommerce
- Market
- USA, UK, Australia and Malaysia (multi-market composite)
- Duration
- 6 months
- Type of client
- Ecommerce brands
- Services used
- Paid social, Google Shopping, email and SMS retention, analytics, CRO
- Evidence type
- Illustrative composite
What six months of joined-up work delivered
Blended return on ad spend up from 2.6x to 4.3x
Repeat customers' share of revenue up from 17% to 33%
Site conversion rate up 29% after checkout and product page tests
Cost to acquire a new customer down 22%
Challenge context
The brand grew fast on paid social, then stalled. Each channel had its own agency or freelancer, every platform claimed credit for the same sales, and nobody owned what happened after the first order.
Starting point
- Ad platforms reporting more sales combined than the store actually made
- Creative refreshed only when results had already dropped
- Almost no email or SMS flows beyond a basic welcome message
- Slow mobile product pages in markets with patchier connections
Implementation phases
- Phase 1Single source of truth: server-side tracking and one blended performance dashboard (Weeks 1-4)
- Phase 2Creative testing calendar and Shopping feed clean-up per market (Weeks 3-10)
- Phase 3Retention flows: welcome, browse and cart recovery, post-purchase, win-back (Weeks 5-12)
- Phase 4Site testing program on product pages and checkout (Weeks 8-26)
Use the framework, not just the headline number.
- Judge paid media on blended numbers from your store, not on each platform's own report.
- Retention is the cheapest growth channel most stores ignore.
- A fixed weekly routine beats occasional big campaigns.
How this applies worldwide
The routine of one source of truth, steady creative testing, retention flows and site testing works in any market. Only the channels, payments and peaks change.
Context and limitations
Illustrative composite built from common Axzora Solutions engagements across our markets (USA, UK, Australia and Malaysia (multi-market composite)). Figures are representative of this type of project; results vary with budget, competition, seasonality and how quickly recommendations are implemented.
Case study FAQs
Why did repeat revenue matter so much?
Returning customers cost far less to reach. Once flows were in place, every new customer acquired through ads was worth more over time, which let the brand bid more confidently.
How were different countries handled?
Each market had its own feed, currency, shipping messages and payment options, but one shared testing plan so lessons from one country could be tried in the others.
Would this growth system suit a store worldwide?
Yes. The weekly routine of tracking, creative, retention and testing works anywhere; we adjust channels, payment methods and seasonal peaks to your market.
Want a similar rollout?
Share your current baseline and we will map a phased execution plan to your growth goals.
