- Headline result: All tracked map-pack keywords in the top five (July: 10 of 12)
- Industry
- Limousine and party bus service
- Market
- Scottsdale and Phoenix, Arizona, USA
- Duration
- July 2026 vs August 2026
- Type of client
- Local service business
- Services used
- Google Business Profile management, local SEO, local map pack tracking, monthly reporting
- Evidence type
- Real client result (Google Business Profile data and live local pack checks)
Measured results, July vs August 2026
All tracked map-pack keywords in the top five (July: 10 of 12)
Improved from 3.5, with two terms now in first place
28 in July to 38 in August, the third monthly rise in a row
40 in July to 67 in August, reversing July's dip
Challenge context
Mirage Limousines competes for limo and party bus searches across Scottsdale and Phoenix against operators with hundreds or even thousands of reviews. The goal was to hold and improve map-pack positions on commercial searches and turn profile views into calls and website visits.
Starting point
- Competitors ahead on some Scottsdale "limo service" terms carry between 369 and 1,100 reviews
- The review count had stayed at 183, the same as the month before
- Website clicks had dipped in July and needed to recover
- Rental-intent party bus searches lagged behind the shorter party bus terms
Implementation phases
- Phase 1Twelve commercial keywords checked by hand in the local pack every month, across Scottsdale and Phoenix
- Phase 2Business Profile reporting on interactions, calls, website clicks and how customers found the profile
- Phase 3Priority from the previous month delivered: website clicks recovered from 40 to 67
- Phase 4Priorities set for September: restart review requests after every booking, defend the Scottsdale limo service terms, build on "hummer limo" demand and post weekly around autumn events
Use the framework, not just the headline number.
- Non-branded searches can overtake the brand name. "Hummer limo" became the profile's top search term, ahead of "mirage limousine".
- Reviews are the clearest lever left once the profile is in good shape, so review requests need to be a habit after every booking.
- Check map-pack positions by hand each month; an average can improve while individual terms slip.
Source screenshots
Context and limitations
Real client data from the Mirage Limousines August 2026 performance report. Map-pack positions were checked by hand in live Google results and can vary by searcher location and device. Direction requests for August were derived by subtracting calls and website clicks from total interactions.
Case study FAQs
Is this a real client?
Yes. Mirage Limousines is a real limousine and party bus company in Scottsdale, Arizona. The figures come from its Google Business Profile dashboard and live Google local pack checks, prepared by Farzeen Rasheed in the August 2026 performance report.
Which keywords are in first place?
"Limo Rental Scottsdale" and "Limo rental service Scottsdale AZ" both rank first in the local pack. "Limo Scottsdale" and "Limo rental Phoenix" are second.
What didn't improve?
Two Scottsdale "limo service" terms slipped from the top three to fourth, "Party bus rental Scottsdale" moved from fourth to fifth, and derived direction requests fell from 62 to 43. These became the priorities for the following month.
How did people find the profile?
The profile was viewed 1,835 times in July and August 2026: 41% from Google Search on mobile, 31% from Google Search on desktop and 20% from Google Maps on mobile.
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