- Headline result: Store conversion rate up from 1.3% to 2.1%
- Industry
- Consumer electronics ecommerce
- Market
- USA, Canada and South Africa (ecommerce composite)
- Duration
- 90 days
- Type of client
- Ecommerce brands
- Services used
- Conversion rate optimization, A/B testing, analytics, mobile UX
- Evidence type
- Illustrative composite
Results after 90 days
Store conversion rate up from 1.3% to 2.1%
Mobile conversion rate up 51%
Checkout completion up 28%
Nine winning tests out of eighteen run
Challenge context
Traffic was growing but sales were not. Most visitors browsed on phones, yet product pages hid delivery times and warranty details below long descriptions, and checkout forced account creation.
Starting point
- Delivery and warranty information buried on mobile
- Forced account creation at checkout
- No comparison tool for similar products
- Slow product images on mobile networks
Implementation phases
- Phase 1Research: analytics funnels, session recordings and customer surveys (Weeks 1-3)
- Phase 2Quick fixes: image speed, guest checkout and clear delivery dates (Weeks 2-5)
- Phase 3A/B tests on product page layout, comparison tables and trust signals (Weeks 4-11)
- Phase 4Checkout tests on payment options and form length (Weeks 8-13)
Use the framework, not just the headline number.
- Start with research, not opinions; the biggest problems are rarely the obvious ones.
- Fix clear bugs straight away; test only what is genuinely uncertain.
- Show delivery, returns and warranty before shoppers have to ask.
How this applies worldwide
Shoppers everywhere want clear prices, delivery and trust signals. Test the payment methods and delivery promises that matter in your market.
Context and limitations
Illustrative composite built from common Axzora Solutions engagements across our markets (USA, Canada and South Africa (ecommerce composite)). Figures are representative of this type of project; results vary with budget, competition, seasonality and how quickly recommendations are implemented.
Case study FAQs
How long did each test run?
At least two full weeks and until it reached the agreed sample size, so weekday and weekend behavior were both included.
What was the biggest single win?
Showing a clear delivery date and warranty summary next to the add-to-cart button on mobile.
Does conversion testing work for stores worldwide?
Yes. Shoppers everywhere want clear prices, delivery and trust signals. We test the payment methods, delivery promises and wording that matter in your market.
Want a similar rollout?
Share your current baseline and we will map a phased execution plan to your growth goals.
